What will i learn?
- Strategy
Curriculum for this course
30 Lessons
03:41:57 Hours
How we got here
3 Lessons
00:17:32 Hours
- Introduction of the facilitators 00:05:49
- Facilitator Introduction - Tirivashe Mundondo (TC) 00:07:00
- The Pitch 00:04:43
Building the Campaign
3 Lessons
00:20:35 Hours
- Advocating for Action in multi- crisis contexts 00:05:14
- Campaign planning 00:06:55
- Campaign Leadership in a Crisis 00:08:26
Messaging
3 Lessons
00:23:35 Hours
- Messaging with the tension of being experts and activists 00:05:18
- Leveraging in Data 00:09:32
- Messaging for movement building and action 00:08:45
Campaign Audience
2 Lessons
00:15:46 Hours
- Understanding the Campaign Audience 00:08:41
- Using Data to maintain Campaign Traction 00:07:05
Public Appeareances
2 Lessons
00:14:41 Hours
- Public Appearance is what makes a campaign 00:07:13
- Public Appearance continued (TC) 00:07:28
Campaign Activation
3 Lessons
00:15:30 Hours
- How do you Activate your Campaign? 00:05:35
- Leveraging on the digital age 00:06:01
- Create your collateral and be ready to face the consequences 00:03:54
Fighting Back
2 Lessons
00:14:23 Hours
- Fighting back Counter Narratives and threats 00:06:51
- Responding to Campaign Rebuttals & The cost of running a successful Campaign 00:07:32
Reflections
3 Lessons
00:26:22 Hours
- Reflections on civil society campaign landscape 00:06:51
- Collaboration as a tool to your campaign 00:08:21
- The campaign questions and how to keep them coming 00:11:10
Campaign Leadership
3 Lessons
00:22:04 Hours
- Setting your campaign team 00:07:05
- Taking responsibility of the campaign- especially when facing potential failures 00:09:05
- Separating the campaign questions from your personal life 00:05:54
Strategic Treading
5 Lessons
00:40:12 Hours
- A campaign must touch the raw nerve but your safety comes first! 00:06:47
- The compromises and tradeoffs in campaigns 00:05:57
- Executing a Value-Based Campaign 00:08:32
- Case Study - in depth reflections of the #HowFar campaign 00:08:26
- Decipher constructive criticism from malice 00:10:30
Campaign Toolbox
1 Lessons
00:11:17 Hours
- Toolbox to running your campaign 00:11:17
Requirements
- English
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Description
Janet Zhou and Tirivashe Mundondo teach how to effective campaign for Civil Society Organisation
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- 3 Students
- 1 Courses
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